Full Writer members are writers, broadcasters or photographers who: 1.1 are the designated travel editor or broadcaster for a publication, website or station of considerable repute, or 1.2 write, broadcast, video or photograph professionally in a freelance capacity to an extent that satisfies the ASTW committee.
Travel Photographers must show a minimum of 40 paid images, shot on a minimum of three projects, or if doing video, must do a minimum of 20 travel videos. These images/videos can be paid for by publishers, or by any tourism body, council, government or tourism entity – ie tour company, hotel group, cruise line and so on for use to promote tourism. These images/videos could have been used in press kits, on the tourism body’s website, for public relations or marketing purposes, or ad campaigns. A combination of photos and videos would also be accepted.
Photographers or videographers must also provide two testimonials from tourism PRs who have hosted or commissioned them.
Associate Writer members are part-time writers, broadcasters, videographers or photographers whose output of work is less than that of Full members.
Associate Travel Photographers must show a minimum of 20 paid images, shot on a minimum of three projects, or if doing video, must do a minimum of 10 travel videos. These images/videos can be paid for by publishers, or by any tourism body, council, government or tourism entity – ie tour company, hotel group, cruise line and so on for use to promote tourism. These images/videos could have been used in press kits, on the tourism body’s website, for public relations or marketing purposes, or ad campaigns. A combination of photos and videos would also be accepted.
Note: All new writer members, except editors, will initially be considered as Associate writer members. Their membership status is then reviewed during the substantiation process in April the year after they join, to determine if they qualify for Full writer membership.
Public Relations members act on behalf of an airline, tour operator, national tourist office, hotel or other recognised travel industry organisation and must have been in their current position for at least six months to be eligible for membership. PR members applying must provide two ASTW writer or associate writer members as referees that can vouch for their PR activity within the travel and tourism sector if required.
Digital Travel Influencers are leaders within their communities with powerful social network and industry-wide credibility across digital platforms including, but not limited to, blogs and Instagram.
Bloggers must provide Google Analytics data proving a minimum of 20,000 unique page views a month over the previous three consecutive months (we recognise the impact COVID-19 has had on travel blogs and will take this into account), a minimum of 25 travel-related posts or a minimum 20,000 travel-related words in the previous year and must have a reference from at least one travel-related PR or brand they have worked with on a campaign/trip/famil.
Please verify your site’s monthly traffic by running a report out of Google Analytics using this template
From the Chrome browser, log into the account your GoogleAnalytics is attached to.
Click this URL to create a template of the dashboard in your GoogleAnalytics.
Clicking the link will take you to a dropdown list of views. Choose the profile and view of the analytics for your entire site.
Change the time period to the last six (6) months.
Export as a PDF (link near the top) and upload the report using the upload button in the application form or alternatively, email the PDF to firstname.lastname@example.org
Instagrammers must maintain over 100,000 followers and show evidence of a minimum of 125 travel-related posts over the 12 months with a reasonable level of engagement. Photos count as 250 words. YouTubers must also maintain over 100,000 subscribers and show evidence of a minimum of 12 travel-related videos. Instagrammers and YouTubers must also must have a reference from at least one travel-related PR or brand they have worked with on a campaign/trip/famil.
Friends of the ASTW
This category is for members who have different things happening in their lives – maybe they are travelling, undertaking study but still involved in the travel industry. Friends of the ASTW receive many of the benefits including a membership card each year, access to the ASTW website and closed Facebook page along with invites to events. Friends of the ASTW may be drawn onto be a judge, buddy a new member to an event or even mentor a new member. Members are asked to substantiate each year by filling in the relevant form, all members as with all categories will be accessed at the substantiation meeting in May annually.
International Affiliate members
Existing ASTW members who move overseas may become an International Affiliate. They retain the voting rights and privileges of their original category. Other International Affiliates including, but not limited to, Australians working overseas who have not been ASTW members prior, may be admitted as determined by the Committee and will have rights and privileges similar to those of Associate members.
The fee to join the ASTW is $175.00. Once approved, the annual membership fee is $225.00.