“It can be easy for PRs to be a little afraid of the media – the writers, the editors, the content creators – who have the power to vet our pitches. So, we have a choice: we can grow a thick skin, or we can get to know the hearts and minds of the people behind the bylines and learn what motivates them to choose “yes”. Whether you are starting out in your career or finding yourself stuck and wanting to bounce ideas with some of Australia’s best travel media, the ASTW offers a friendly space for formal and informal networking and learning. It also affords the chance for PRs to buddy up with an industry associate and tackle some of the challenges we face in our own profession.”