ASTW Bushfire Appeal

How ASTW members can help bushfire recovery

We have started 2020 with a baptism of fire affecting many Australian families and communities, some already struggling with drought. The nation’s profound thanks must go to the frontline services facing the fires head-on and the emergency responders.

With a situation that is continually changing, it is difficult for people who are out of the affected regions to know how they can help. Donating to a wide range of recognised charities (link to charities to donate to) is a good start, but the recovery from the bushfires, in particular, will need a long-term effort.

How can ASTW help?

As travel industry professionals, we all realise that many regions across Australia remain unaffected by the bushfires and continue to offer incredible and unique Australian experiences. We can use our skills as communicators to spread the word that these doors are still open.

Even more importantly, we can help communities recover by sharing stories about their regions when they are welcoming visitors again. Check the ASTW Facebook page for updates shared from local tourism bodies as these regions come back into the tourism realm.

Tourism Australia, in consultation with State Tourism Offices, has developed a Bushfire Information page on Australia.com. This page contains information about the key tourism regions in Australia that have been affected by the bushfires and is updated daily.

We can all help by supporting the communities that have been affected by buying their products and drinking their wine.  Check the ASTW Facebook page for links to charities and ways to help bushfire recovery.

How can writers help?

  • Share your Australian stories on the Australian Society of Travel Writers Facebook page, so they can be reshared with a broader audience.
  • Use your social media channels and websites to share positive stories on Australian travel to appropriate regions.
  • Pitch regional tourism stories to editors and publications

How can PR members help?

  • Work with your clients to find ways to support those affected.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply